The Prominent Story

One rainy morning, over coffee, Anthony shared his passion for revitalizing Prominent Records’ online presence. As a music producer deeply involved with the label, he saw untapped potential. Brittany, his business-savvy partner, added, “Without a strong digital presence, no one will see the talent they have.”

They turned to me, knowing my UX/UI background, and asked if I could bring their vision to life. Intrigued by their passion, I joined forces with them to create a website that would showcase artists, engage fans, and amplify the label’s voice.

Together, we brainstormed late into the night—Anthony bringing a creative perspective, Brittany ensuring practicality, and me designing a platform we were all proud of. This was more than a project; it was a collaborative effort to give emerging talent the stage they deserved.

Overview

Prominent Records is an independent music label dedicated to discovering and promoting emerging artists across genres. With the music industry increasingly relying on digital platforms for artist discovery, Prominent Records sought to establish a modern and engaging online presence. The goal was to create a responsive website that would highlight their artists, provide easy access to music, and connect with fans globally.

My Role

I served as the lead UX/UI designer for this project, overseeing every aspect from research to design. I collaborated closely with Anthony and Brittany to ensure their vision came to life

The Problem

 Prominent Records lacked a cohesive digital platform to showcase their growing roster of artists and engage with fans. Their existing online presence was fragmented, with outdated designs and limited functionality. The label needed a site that reflected its vibrant brand while meeting industry standards for usability and aesthetics. The challenge was to build a responsive, visually stunning, and user-friendly website that showcased their artists and connected with fans effectively.

The Solution

Designed and developed a responsive website for Prominent Records with the following key features:

  • Showcased their artists: Dedicated pages for artist profiles, music, and upcoming events.
  • Engaged fans: Integrated interactive features such as playlists, video embeds, and event calendars.
  • Enhanced branding: Used bold visuals and modern typography to reflect the label’s dynamic personality.
  • Simplified navigation: Designed intuitive layouts for seamless browsing across devices.

The Process

1. Research & Discovery

  • Interviews:
    Collaborated with Anthony, the label manager, and Brittany, the business
    strategist, to define goals and priorities.
  • Competitive Analysis:
    Analyzed leading music label websites to identify features and visual
    trends.
  • User Personas:
    Created personas based on music fans and industry professionals to align
    the design with user expectations.


2.Ideation & Planning 

Developed a sitemap outlining the key sections: Home, Artists, Events, Releases, and Contact. Created wireframes to visualize the structure and layout of the website.

  •  


  3. Design

    • With a strong brand identity in mind:

      • Designed bold, modern visuals to represent the label’s energy and passion for music.
      • Integrated high-quality imagery, vivid colors, and dynamic typography.
      • Ensured responsiveness, optimizing the design for desktop, tablet, and mobile devices.


  4. Prototype Testing

Built an interactive prototype in Figma and conducted usability tests:

  • Feedback from five users, including Anthony and Brittany, revealed opportunities to enhance navigation and improve artist page layouts.
  • Iterated based on testing results to refine functionality and visuals.

  5. Final Deliverables

    • The final website included:

      • A vibrant homepage with featured artists and releases.
      • Interactive artist profiles with embedded music and videos.
      • An events page showcasing live shows and virtual performances.
      • Easy-to-use navigation optimized for all devices.


What I’m Proud Of

  • Delivering a design that captured the label’s vibrant brand personality.
  • Creating an engaging user experience that aligned with both fan expectations and industry trends.
  • Using responsive design to ensure seamless access across all devices.

Explore the design

View Prototype in Figma

Outcome

The revamped Prominent Records website successfully launched, meeting all project goals:

  • Increased engagement: Fans explored artist pages and event details with ease.
  • Positive feedback: The design received praise from both the label team and users for its modern and immersive experience.
  • Boosted visibility: The label’s professional online presence positioned it as a serious player in the music industry.

Old Design VS.

New Design

Before
After

Conclusion

The usability testing provided valuable insights, highlighting both strengths and areas for improvement. By iterating based on user feedback, the Prominent Records website evolved into a more user-friendly and visually cohesive platform.

Key Takeaways:

  • Usability tests confirmed the importance of intuitive navigation and content accessibility.
  • User feedback drove enhancements that balanced aesthetics with functionality.
  • Collaboration with Anthony and Brittany ensured the final design aligned with the label’s goals.

Next Steps:
Moving forward, we plan to:

  1. Integrate e-commerce capabilities for merchandise sales.
  2. Add user accounts for personalized experiences.
  3. Expand the Events section to support ticket purchasing and live streaming.

The iterative process not only refined the design but also reinforced the importance of user-centered approaches in creating impactful digital experiences.



View Figma Layout



View Prototype

Scroll to Top